ALZA FESTIVAL, New York City, 2026
ALZA is a film festival dedicated to microdramas & vertical storytelling. To frame these works as part of an emerging screen culture, I developed an identity and campaign system inspired by the rise of new stories and creators. 
Traditional festival laurels are reimagined through bold typography, color, and upward-moving graphic forms. Minimal layouts and generous negative space give the work an elevated, cinematic quality across digital and physical environments.
Creative Direction / Brand Identity / Key Art / Campaign Design / Environmental Graphics
Identity System
Campaign Applications
ENVIRONMENTAL GRAPHICS
Inaugural ALZA Festival
New York City, October 2026
AMC 19th Street East 6
AMC Lobby Poster Triptych
AMC Lobby Poster Diptych
AMC 19th Street Exterior